Privacy policy

Privacy Policy

Last updated: January 4, 2026

The Poppy Brand (“The Poppy Brand,” “we,” “us,” or “our”) operates this store and website, including all related information, content, features, tools, products, and services (collectively, the “Services”) to provide you with a curated shopping experience.

The Services are powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understand this Privacy Policy and our practices regarding your personal information.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or another individual. Personal information does not include information that is aggregated or de-identified such that it cannot reasonably be linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by law, we may collect or process the following categories of personal information:

  • Contact details such as your name, billing address, shipping address, phone number, and email address

  • Financial information such as payment card details, transaction information, form of payment, and payment confirmation (payment information is processed securely by third-party processors; we do not store full card numbers)

  • Account information such as usernames, passwords, preferences, and settings

  • Transaction information such as products viewed, added to cart or wishlist, purchased, returned, exchanged, or canceled

  • Communications including customer service inquiries and other correspondence

  • Device information such as IP address, browser type, device identifiers, and network data

  • Usage information regarding interactions with the Services, including pages visited and actions taken

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you make a purchase, create an account, sign up for email or SMS communications, or contact us

  • Automatically, through cookies, pixels, tags, and similar technologies when you use the Services

  • Service providers, including Shopify and other vendors who collect or process information on our behalf

  • Advertising, analytics, and attribution partners, as permitted by law

How We Use Your Personal Information

We may use your personal information for the following purposes:

Provide, Tailor, and Improve the Services

To process payments, fulfill orders, manage accounts, arrange shipping and returns, remember preferences, enable reviews, and personalize your shopping experience.

Marketing, Advertising, and Analytics

To send marketing communications via email, SMS, or other permitted channels; to display advertisements on our website or third-party platforms; to measure campaign performance; and to understand how customers interact with our Services.

This may include using analytics and advertising tools such as pixels, cookies, and conversion tracking technologies (e.g., Meta, Google, Pinterest, TikTok, or similar platforms) to evaluate effectiveness and improve relevance.

Attribution and Cross-Device Measurement

We may use cookies and similar technologies to attribute purchases or other actions across sessions, devices, or browsers in order to understand marketing performance and customer journeys.

Security and Fraud Prevention

To authenticate accounts, secure transactions, detect or prevent fraud or malicious activity, and protect the integrity of the Services.

Communicating with You

To respond to inquiries, provide customer support, send transactional messages, and maintain our business relationship with you.

Legal and Compliance

To comply with applicable law, respond to lawful requests, enforce our policies, and protect our rights and the rights of others.

Cookies, Tracking Technologies, and SMS

The Poppy Brand uses cookies and similar technologies to enhance your experience and support essential site functionality, including keeping track of items you place in your shopping cart. This includes situations where you have abandoned your cart.

This information may be used to determine when to send cart reminder messages via email or SMS, where you have opted in to receive such communications.

Text messaging originator opt-in data and consent will not be shared with any third parties. This information is used solely to provide SMS communications you have explicitly agreed to receive.

Message frequency varies. Message and data rates may apply.

You can manage cookie preferences through your browser settings. Disabling cookies may impact certain features of the Services.

How We Disclose Personal Information

We may disclose personal information in the following circumstances:

  • With service providers such as Shopify, payment processors, fulfillment partners, analytics providers, and customer support platforms

  • With advertising and marketing partners, where permitted by law, to provide advertising, attribution, or analytics services

  • At your direction or with your consent, including when requesting shipping or integrating third-party services

  • With affiliates or within our corporate group

  • In connection with a business transaction, such as a merger, acquisition, reorganization, or sale of assets

  • To comply with legal obligations, enforce policies, or protect rights and safety

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information related to your use of the Services in order to operate and improve its platform. Information may be processed in countries other than where you reside.

To learn more, visit the Shopify Consumer Privacy Policy at:
https://privacy.shopify.com/en

You may exercise certain rights directly with Shopify through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to third-party websites or platforms. We are not responsible for the privacy practices, security, or content of those third parties. We encourage you to review their policies before providing information.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from individuals under the age of majority. If you believe a child has provided us with personal information, please contact us so we can delete it.

We do not knowingly sell or share personal information of individuals under 16 years of age.

Security and Retention

No security system is completely secure. While we take reasonable measures to protect your information, we cannot guarantee absolute security.

We retain personal information only as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights and Choices

Depending on your location, you may have rights to:

  • Access or request details about personal information we hold

  • Request deletion or correction

  • Request portability

  • Opt out of sale or sharing for targeted advertising

  • Manage marketing communication preferences

You may exercise these rights through the Services or by contacting us. We will not discriminate against you for exercising your rights.

International Transfers

Your personal information may be transferred to and processed in countries outside your country of residence. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date.

Contact Us

If you have questions about this Privacy Policy or would like to exercise your rights, please contact us at:

Email: hello@thepoppybrand.com
Mail:
The Poppy Brand
60880 Oasis Place
Bend, OR 97702